Transforming App Monetization: Auth0 and Stigg Partner to Simplify Pricing for App Builders

Seat-based subscription models have long been dominating B2B SaaS pricing, offering a straightforward way to tie value to user count: more seats meant more value. But today, that equation no longer holds. With the rise of AI-driven tools, API-based services, and consumption-focused platforms, SaaS value is increasingly tied to how products are used, not how many users are involved. Think monthly active users, API calls, or actions like resolving customer tickets.

This shift has sparked a wave of innovation toward usage-based pricing models, aligning costs directly with the value customers derive. And while this approach is more flexible and customer-centric, it also introduces complex engineering challenges:

• Real-Time Tracking: Monitoring usage data dynamically.
• Entitlement Enforcement: Ensuring access to features matches the customer’s plan.
• Granular Billing: Generating detailed, accurate invoices based on consumption.

Customers expect more transparency and flexibility, and competitive pressure is growing. But for most engineering teams, building these capabilities from scratch is resource-intensive and distracts from their core mission.

That’s where the new Auth0 + Stigg integration comes in. By combining Auth0’s industry-leading identity management platform with Stigg’s dynamic entitlement capabilities, this partnership empowers developers to implement modern pricing models effortlessly. It’s a ready-made solution to tackle today’s pricing demands, so you can stay focused on delivering great applications while leaving the heavy lifting to trusted platforms.

Read the full announcement here.

Why This Partnership Matters

Imagine your SaaS company onboarding a new user or organization. With just a few clicks, the customer is automatically assigned a trial plan tailored to their needs—no manual setup required. As their team grows, usage is tracked seamlessly during login, ensuring billing aligns perfectly with how they use the product. And when it’s time to scale, limits on active users are enforced automatically, guiding them toward the right plan upgrade.

All in one streamlined flow.

This is the power of the Stigg + Auth0 integration, empowering teams to deliver customer-centric pricing while maintaining a secure and scalable foundation.

Here’s why this partnership stands out:

• Faster Time to Market: By combining Stigg’s dynamic monetization features with Auth0’s easy-to-integrate authentication, developers can roll out modern pricing models in record time.
• Easier Monetization of Consumption: Tracking metrics like Monthly Active Users (MAUs) or token consumption has never been simpler, enabling businesses to align revenue with usage.
• Lower Integration Bar: Minimal setup means you spend less time building infrastructure and more time innovating.
• Best of Both: Leverage Auth0’s industry-leading authentication alongside Stigg’s powerful monetization engine for a secure and adaptable solution.

Capabilities That Simplify Monetization

The Auth0 + Stigg integration unlocks powerful features designed to streamline app development and improve user experiences:

• Automate provisioning for B2B and B2C flows: Simplify subscription management for both B2B and B2C flows. With this integration, you can automatically assign new users or organizations to free or trial plans during onboarding - all with minimal configuration and no code
• Track active users in real time: Ideal for SaaS companies using Monthly Active Users (MAU) as a pricing metric, this integration tracks active users during login. This enables accurate usage-based billing for self-service or scalable plans.
• Enforce limits dynamically: Stay aligned with seat-based agreements by automatically tracking and enforcing user limits. This ensures enterprise customers stay within the terms of their contracts while providing transparency.
• Gate identity-related features: Combine Auth0 and Stigg to manage access to premium identity features like SSO or SCIM. Use Stigg for entitlement checks and Auth0 for seamless feature configuration - creating upsell opportunities and tiered offerings effortlessly.

How It Works

The integration leverages Auth0’s extensible login flow and Stigg’s entitlement engine to create a seamless experience:

1. User Login:
   When a user logs in, the integration provisions them as a customer in Stigg (either individually or as part of an organization).
2. Entitlement Enforcement:
   Stigg verifies whether the user has access to the requested features based on their subscription tier.
3. Usage Tracking:
   The system tracks active users, ensuring they stay within limits or triggering an upgrade prompt if necessary.
4. Transparent Billing:
   Usage data flows directly into your billing system (e.g., Stripe), providing accurate, real-time invoicing.

This eliminates manual effort, reduces errors, and lets developers focus on building innovative features rather than backend infrastructure.

Getting Started Is Straightforward

The integration creates a Post-Login Action within your Auth0 tenant, which connects directly to Stigg’s API. This action handles provisioning, entitlement enforcement, and usage tracking - all without custom middleware. Once active, your Auth0 tenant will automatically sync login data with Stigg, ensuring entitlements and usage metrics are always up to date.

To get hands-on practice, follow the developer lab in Auth0. Upon completion, you'll have a React application with a comprehensive "Billing" tab as seen on this live demo.

The Auth0 + Stigg integration represents a step-change in how modern SaaS applications approach pricing and entitlement. Whether you’re scaling an AI-powered platform or introducing usage-based charges, whether you’re building for B2B, B2C, or any niche in between, this integration provides the tools to build better experiences and innovate faster.

Ready to get started? Check out the Auth0-Stigg integration guide in our docs and Auth0's documentation to transform your app monetization strategy today.

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Feedback? Questions? Let us know how you’re using this integration - we’re excited to see what you build!