Talkbase is a community operations platform that helps community builders visualize community engagement through a powerful CRM, task management, event operations, and advocacy programs. With Stigg, Talkbase has successfully launched their first pricing model and is able to now monitor usage and easily update plans accordingly.
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Key Results:
- Pricing 100% built with Stigg
- Full agility to quickly adapt their pricing model based on customer needs
- Saved 4 weeks of engineering work to build a basic, non-agile pricing model without Stigg
- Freed min 2 weeks/month of a developer’s time for ongoing maintenance of this basic model, that does not include advanced capabilities Talkbase gets with Stigg
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The Challenge
Talkbase is growing fast and was ready to introduce their first pricing model.
The team had worked hard to define a pricing strategy that makes sense for their buyers. Yet, launching it was only the beginning for Talkbase. In order to continuously match their pricing to their buyers, they also wanted to have a way to monitor usage and stay agile to make changes on the fly, without going through long development cycles.
Looking into different solutions, the engineering team considered building their own infrastructure. But, “you want to be focused entirely on building the product, not the supporting tools around it”, says Roman Nguyen, CTO & co-founder of Talkbase. “And then we were introduced to Stigg.”
The Solution
Talkbase integrated with Stigg, which bypassed significant investment in engineering.
“A big shoutout to Stigg’s engineering team, who has been quick to answer any of our questions and helped us go live with a pricing model that includes everything we wanted. It saved us a lot, a lot of time! There’s so much hidden behind building pricing plans, and Stigg covers all of that for us. Even a native Stripe integration that takes care of the maintenance, too.”
Not only was the team able to quickly get their first pricing out the door, they can now also monitor usage, understand better ways to package their offerings, and remain flexible to respond to customer requirements. “The best part with Stigg is, we can do all of that on the fly in a simple interface - from updating limits to handling individual users. The other day, we’ve realized we need to have add-ons in our pricing model. With Stigg, we got those out of the box.”
The Results
Talkbase has successfully launched their first pricing with Stigg.
The team can now easily monitor usage and quickly update plans accordingly. It keeps the business 100% agile in the way they go to market and allows them to always offer the right pricing model based on buyer needs and business goals - at any given time. “I would even say, Stigg saves us a lot of time spent in meetings in order to define business goals in regards to pricing. With Stigg, we can now simply run experiments and get clear-cut answers quickly.”
Using Stigg, the team saved initial 4 weeks of engineering time to build their pricing in-house and saved at least half a developer per month to focus on product innovations instead of ongoing pricing model maintenance.
“Stigg has been a true game-changer in the way we go to market! It allows us to be fully agile in our pricing, with minimal engineering maintenance. And we get a bunch of capabilities, we would have never built ourselves. 🤩🤩🤩”
Roman Nguyen, Co-founder & CTO, Talkbase
