About Stigg

We're redefining software monetization

Dor & Anton here, 🤟👋
Thank you for letting us walk you through our shared vision.
The B2B software market is undergoing a dramatic consumerization.
The way people buy and adopt digital products is becoming more and more similar to the behavior of the consumer (B2C) market. There’s a substantially growing number of organizations who bet on Self-Service and Product-Led-Growth as their GTM strategies.
In 2022, people rather try before buy, and trying means using the product, not watching a demo or talking to a sales rep📞
This is why the Book a demo button is replaced with Start now.
Stigg wishes to become the great enabler of this movement.
As former New Relic Product & R&D leads, we both saw first-hand how the world was changing from traditional top-down sales to product-led growth and usage-based pricing, and what a huge, demanding, effort it was to re-architect all the infrastructure essential to allow that transformation.
Product innovation and revenue optimization were always the key levers for growth in SaaS. Nowadays, pricing flexibility is king.
Your ability to find the intersection between how much value to give away and the right moment to charge is crucial.
We are on a mission to create a new standard in software monetization.
Stigg’s team is building the first pricing and packaging orchestration platform, with the aim to transform the way customer value is defined, packaged and priced.
By introducing speed and agility in pricing & packaging operations, Stigg will make a huge impact on how fast you see growth.
We partnered and reunited with some of the best individuals we were fortunate to work with, so that together -  we can make Stigg a reality.
Join us,
Get your hockey stigg growth 🏒

I see what you did there.
Well planned, Stigg team.

We are pricing nerds 🤓
Our team takes joy in planning out all the subtle nuances and abstractions of software monetization.
We love building together, and we’re proud in what we’ve accomplished so far.
Roy Cohen
Roy Cohen
Founding Developer
Adi Nagar Partush
Adi Nagar Partush
Marketing Designer
Sofia Fleitas
Sofia Fleitas
People & Operations Manager
Ari Aviran
Ari Aviran
Senior Software Engineer
Guy Magen
Guy Magen
Product Designer
Roy Cohen
Roy Cohen
Founding Developer
Adi Nagar Partush
Adi Nagar Partush
Marketing Designer
Sofia Fleitas
Sofia Fleitas
People & Operations Manager
Ari Aviran
Ari Aviran
Senior Software Engineer
Guy Magen
Guy Magen
Product Designer
Anton Zagrebelny
Anton Zagrebelny
Co-founder & CTO
Or Arnon
Or Arnon
Director of Product
Sara Nelissen
Sara Nelissen
Director of Marketing
Itzik Bar David
Itzik Bar David
Senior Software Engineer
Yoav Tanami
Yoav Tanami
Senior Software Engineer
Stav Or
Stav Or
Sales Development Lead
Dor Sasson
Dor Sasson
Co-founder & CEO
Nadav Kaner
Nadav Kaner
Founding Developer
Nadav Shoval
Nadav Shoval
Software Engineer
Mor Tal
Mor Tal
Senior Software Engineer
Alex Fedin
Alex Fedin
Engineering Manager
Tom Peri
Tom Peri
Senior Software Engineer
Anton Zagrebelny
Anton Zagrebelny
Co-founder & CTO
Roy Cohen
Roy Cohen
Founding Developer
Dor Sasson
Dor Sasson
Co-founder & CEO
Adi Nagar Partush
Adi Nagar Partush
Marketing Designer
Or Arnon
Or Arnon
Director of Product
Nadav Kaner
Nadav Kaner
Founding Developer
Sara Nelissen
Sara Nelissen
Director of Marketing
Sofia Fleitas
Sofia Fleitas
People & Operations Manager
Itzik Bar David
Itzik Bar David
Senior Software Engineer
Nadav Shoval
Nadav Shoval
Software Engineer
Mor Tal
Mor Tal
Senior Software Engineer
Alex Fedin
Alex Fedin
Engineering Manager
Ari Aviran
Ari Aviran
Senior Software Engineer
Yoav Tanami
Yoav Tanami
Senior Software Engineer
Tom Peri
Tom Peri
Senior Software Engineer
Guy Magen
Guy Magen
Product Designer
Stav Or
Stav Or
Sales Development Lead

We’re proud to be backed by a group of visionary enterprise investors

Sandhya Hedge
Sandhya Hedge
Dovi Ollech
Dovi Ollech
Nir Nahum
Nir Nahum

CTO, WalkMe

Tal Lev-Ami
Tal Lev-Ami

Co-founder & CTO, Cloudinary

Guy Fighel
Guy Fighel

GVP Product, New Relic

Scott Williamson
Scott Williamson

CPO, Gitlab

Srinivas Somayajula
Srinivas Somayajula

Head of Product Ops & Monetization, Calendly

Ofer Smadari
Ofer Smadari

CEO, Torq

Sam Lee
Sam Lee

Director of Pricing Strategy & Monetization, Snowflake

Nir Nahum
Nir Nahum

CTO, WalkMe

Tal Lev-Ami
Tal Lev-Ami

Co-founder & CTO, Cloudinary

Guy Fighel
Guy Fighel

GVP Product, New Relic

Scott Williamson
Scott Williamson

CPO, Gitlab

Srinivas Somayajula
Srinivas Somayajula

Head of Product Ops & Monetization, Calendly

Ofer Smadari
Ofer Smadari

CEO, Torq

Sam Lee
Sam Lee

Director of Pricing Strategy & Monetization, Snowflake

Join our team

We’re based in Tel-Aviv

Right above the drama. The bar, that is 🍺🍸
We work flexible hours and locations, both from home and our human-friendly office.
If you like what you see, and want to hear more about us -
check out our current openings

Talk to us!
Hola at hiring@stigg.io