About Stigg

We're redefining software monetization

Dor & Anton here, 🤟👋
Thank you for letting us walk you through our shared vision.

The B2B software market is undergoing a dramatic consumerization.
The way people buy and adopt digital products is becoming more and more similar to the behavior of the consumer (B2C) market. There’s a substantially growing number of organizations who bet on Self-Service and Product-Led-Growth as their GTM strategies.

In 2022, people rather try before buy, and trying means using the product, not watching a demo or talking to a sales rep📞
This is why the Book a demo button is replaced with Start now.
Stigg wishes to become the great enabler of this movement.

As former New Relic Product & R&D leads, we both saw first-hand how the world was changing from traditional top-down sales to product-led growth and usage-based pricing, and what a huge, demanding, effort it was to re-architect all the infrastructure essential to allow that transformation.

Product innovation and revenue optimization were always the key levers for growth in SaaS. Nowadays, pricing flexibility is king.

Your ability to find the intersection between how much value to give away and the right moment to charge is crucial.

We are on a mission to create a new standard in software monetization.
Stigg’s team is building the first pricing and packaging orchestration platform, with the aim to transform the way customer value is defined, packaged and priced.

By introducing speed and agility in pricing & packaging operations, Stigg will make a huge impact on how fast you see growth.
We partnered and reunited with some of the best individuals we were fortunate to work with, so that together - we can make Stigg a reality.

Join us,
Get your hockey stigg growth 🏒

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I see what you did there.
Well planned, Stigg team.

We are pricing nerds 🤓
Our team takes joy in planning out all the subtle nuances and abstractions of software monetization.
We love building together, and we’re proud in what we’ve accomplished so far.